Why do young Indians learn Korean?

Indian millennials and Gen Z – especially between the 17-25 age groups – are increasingly learning Korean, influenced by pop culture, making it the fastest growing language in China. India according to the report on language learning patterns, attitudes and perceptions released by Duolingo has popular language learning app.

Korean has climbed the ranks of the most popular languages ​​- behind traditional heavyweights like English, Hindi, French and Spanish – and has comfortably established itself as the 5th most learned language in the country, according to the report.

The company said that the growing popularity of Korean can be attributed in part to the release of the popular TV series Squid Games in 2021. As India turns to more Korean entertainment and listens to more K-pop, the company said. Language study has been reframed as something that complements and sustains interests and other activities – not just something needed in a classroom, he added in the report.

Commenting on the 2021 edition of the Duolingo Language Report, Karandeep Singh Kapany, Country Marketing Manager in India, said: “With a young India who is keen to stay connected to local and global culture, we have witnessed the greatest uptake of Duolingo from 17 to 25 years old. As Indians turn more and more to fun and effective virtual learning platforms, we look forward to further tailoring the courses to the Indian learner and meeting their language learning needs. ”

Influence of pop culture

In fact, according to a survey conducted by Duolingo, over 56% of respondents said they had been influenced to learn a new language by pop culture trendsetters including movies, OTT shows, and web series. The survey revealed that globally English, Spanish, French, German and Japanese are the most popular languages ​​on Duolingo.

Almost 40 percent of respondents said they are currently studying a new language. While the range of reasons for studying a new language is varied for Indian learners, professional and personal growth remain the primary motivations. This trend is seen across all age groups as well as in both metropolitan and non-metropolitan cities in India. Interest in a different culture, staying connected with the community and pursuing a new hobby are reasons that follow closely behind, the survey added.

English, regional language learning too preferred

When asked which languages ​​they would be interested in learning in the future, 38 percent of those polled chose a European language, with French, Spanish and German being the top choices. As the business and entrepreneurial sectors become increasingly globalized, it is no surprise that Indians are seeking to expand their professional boundaries by learning these globally popular languages.

Interestingly, an equal number of respondents said they would be interested in learning English and a regional Indian language. This shows the need to diversify and seek new opportunities, while remaining connected to cultural roots.

The survey also indicated that digital learning is the most preferred medium for learning, especially through mobile apps and video platforms.

Driven by the pandemic, virtual learning has taken over physical classrooms. It also allows learners to improve their skills on the move or in the comfort of their own homes. Respondents said they were more comfortable learning a new language from mobile apps and video tutorials. Physical classrooms are the next preferred medium for learning, followed by distance language lessons.

To coincide with the report, Duolingo announced its “2021 most phrase.” “I am mentally exhausted”. Duolingo chose this phrase, found in his Japanese class, to reflect the overall tone and sentiment of the year after much of the world continued to go through lockdowns, delayed return-to-office plans, and policies. constantly evolving health. The report also said that 25 million people around the world were learning more than one language.

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