Vinitaly returns for 2022 – Drinks International
The much-loved Vinitaly show is returning to its usual format in 2022 after the pandemic caused myriad disruptions over the previous two years. It sold out, so there will be over 4,000 exhibitors pouring their nest wines.
The organizers expect delegations from Canada, the United States, Sweden, Norway, Denmark, the United Kingdom, the Netherlands, Germany, Switzerland, Poland, Singapore and Malaysia, among other countries. They hope to attract 130,000 visitors from over 140 countries, including over 30,000 major international buyers.
Some other trade shows have been canceled or postponed, but Vinitaly organizers have continued. “We believe this is an important statement for the global wine market that we are holding Vinitaly dates,” says Giovanni Mantovani, general manager of Veronaere. “In the face of the pandemic, our wine companies have persevered and collectively made 2021 a historically successful year for Italian wine exports. We want to support and celebrate these great companies in their efforts. »
Exhibitors are excited about the opportunity to meet buyers again after a few difficult years.
Elena Branda, export marketing manager at Perlino, which produces popular sparkling wines and vermouths, says: “Vinitaly is like a recovery, a return to normal. We have always rolled up our sleeves, like all other companies, and an international show of this magnitude, after two years of absence, is a real starting point.
“An important and delicate moment due to the difficult situation outside the pandemic, but a fundamental moment to meet with customers, with whom for a long time we only communicated by videoconference. A moment of conviviality, of exchanging opinions, a moment dedicated to business but also to the pure meeting between partners.
“In this edition there will be many innovations and we are happy to have the opportunity to present them in Verona.
“The new stand – in Hall 10, location I4 – will be shared with the company Mixer, which recently joined the group, a pioneer in the development of fruit purees and mixtures for long-life cocktails, packaged in a ‘store for ‘patented reusable. Visitors will be able to discover its entire assortment and taste the most famous cocktails prepared by its mixologists.
“In addition, there will be many novelties, such as the Casa Martelletti range of sparkling wines in its total makeover, or new products of the Piedmontese tradition, such as the Vermouth di Torino Corsieri del Palio. And of course, the whole Perlino range, which will bring with its bubbles a beautiful sparkling atmosphere.
There will be several thematic areas of the show. For example, there is a section dedicated to organic wine, while the International Wine Room showcases wines and spirits from a diverse mix of countries including France, Austria, Argentina, Slovenia, Croatia , Chile, Peru, Lebanon, Spain and Moldova.
There will be another space dedicated to mixology, and a section devoted to wine accessories. Enolitech 2022 is a space of mechanics and technology applied to viticulture and olive growing, increasingly imbued with digital innovations.
Further information is available at vinitaly.com.