Texans in Mexico: NFL includes Houston in marketing plan

HOUSTON – The Houston Texans’ marketing department has new territory to explore.

The NFL announced that the Texans were one of 18 teams selected for an International Home Marketing Areas initiative with Texans assigned to Mexico under the program for the first time. Designed to strengthen international fan engagement and growth, the program includes eight countries.

This includes the Texans, Arizona Cardinals, Dallas Cowboys, Denver Broncos, Kansas City Chiefs, Las Vegas Raiders, Los Angeles Rams, and Pittsburgh Steelers in Mexico. The Rams are also selected for Australia. The Miami Dolphins were beaten up for Brazil and Spain. The Chicago Bears have also been nominated for Spain.

The Texans have a long-standing relationship with Mexico and have held Mexico outreach trips and youth soccer games for 16 years and played a game against the Raiders at the Azteca Stadium in Mexico City in 2016. That is. the country where Texans have the most numbers. international fans.

“We are thrilled to take our fans’ love for Texan football to the next level with this initiative,” said Texans president Greg Grissom. celebrate the passionate culture of our fans in Mexico and focus on improving our Spanish content for all of our Spanish speaking fans in Houston and beyond.

In Germany, the New England Patriots were assigned along with the Carolina Panthers, Chiefs and Tampa Bay Buccaneers. Aries were also designated for China.

Canada was ready for the Minnesota Vikings and the Seattle Seahawks.

“The NFL fandom starts with our clubs,” said Christopher Halpin, executive vice president and director of NFL strategy and growth. “This important initiative allows NFL teams to develop direct and meaningful relationships with NFL fans overseas, thereby stimulating the growth and greed of fans globally. We are very pleased with the number, creativity and level of engagement of club proposals at all levels during this initial application period and we look forward to the teams launching their efforts early next year.

In 2022, Texans will expand their local presence in Mexico with visits from Texan players, cheerleaders, legends and TOROs for special events and nightlife, unique and targeted Spanish content, opportunities for Mexican fans to receive Texans merchandise and autographed items. , and more. The hope is that this new initiative will also allow the team to uniquely connect with the 1.9 million Latinos of Mexican descent in Houston and create additional opportunities for Texan partners and the Houston community.

The Texans have launched Spanish-language platforms, including a website and social media on Facebook, Twitter and Instagram.


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