Registration for the annual meeting of the International Association of Brands continues to increase

To date, more than 5,000 brand owners and intellectual property (IP) professionals from around the world have registered for INTA’s Live+ 2022 Annual Meeting, which will take place from April 30 to May 4.

The International Trademark Association (INTA) reached a milestone yesterday for its 2022 Live+ Annual Meeting, with over 5,000 brand owners and intellectual property (IP) professionals from around the world registered for the event so far, which will be held from April 30 to May 4.

The Annual Meeting continues a 144-year-old tradition, but takes on a hybrid new look this year – offering registrants the option to attend in person at the Walter E. Washington Convention Center in Washington, DC, as well as virtually (Live+) , or participate only virtually (Virtual Only).

The Association also yesterday announced details of its Opening Ceremonies and Grand Finale, two traditional activities that connect the IP community at the official launch and closing of the annual event.

During the opening ceremonies, the Director General of the World Intellectual Property Organization, Daren Tang, will be the special guest speaker. Additionally, the keynote speaker will be Andy Stalman, a leading branding expert and co-founder and CEO of Totem Branding, Madrid, Spain.

Then, after five days filled with top-notch educational sessions and a myriad of networking opportunities, INTA will host the grand finale on the evening of May 4 at the Smithsonian American Art Museum and the National Portrait Gallery.

The 2022 Annual Meeting so far has attracted registrants from 121 countries, around 600 brand owner representatives, many companies and law firms bringing large teams, some with 20 or more colleagues, and a large number of government officials around the world.

For the in-person gathering, INTA has implemented optimal health and safety precautions to complement award-winning best practices at the Convention Center. In accordance with health and safety guidelines, registrants must present proof that they are “fully immunized” and a negative COVID-19 test result (PCR, Rapid-Antigen or self-administered) within 48 hours prior to collect their badges.

New features to improve the subscriber experience are also available. Revamped programming at the in-person event includes more networking time, opportunities and places, such as a new business development lounge, a reimagined showroom called Brand Marketplace (with a solutions showcase) and commercial development excursions around the DC Subway Station.

On the virtual platform, programming will take place in three time zones (China, Central Europe, and US Eastern Time) on different days. Opening Ceremonies and Featured Sessions will be broadcast live from Washington, D.C.

Live+ and Virtual Only registrants have already begun to network, using INTA’s robust online tool, INTAconnect, to view the registrant directory and schedule thousands of meetings.

For both in-person and virtual registrants, educational programming includes more than 150 speakers from around the world and focuses on thematic tracks: Building a Better Society Through Brands; additional rights, regulatory issues and trademark restrictions; Fight against fraud and fight against counterfeiting; Innovation and the Future of Intellectual Property; professional development; regional updates; and The Trademark Case.

In addition to roundtables and Capsule Keynotes, registrants can register for “add-on modules”, such as more than 130 breakout discussion tables, as well as these workshops: the Anti-Corruption Workshop infringement, for business representatives and government officials, on April 30; the In-House Practitioners Workshop, for in-house lawyers, on May 1; and the Women’s LeadershipshIP initiative workshop, for all genders, also on May 1.

Premium access pricing for Virtual Only is valid until April 1st. For both options, the last day to register is April 22.

About the International Trademark Association (INTA)

The International Trademark Association (INTA) is a global association of brand owners and professionals dedicated to supporting brands and complementary intellectual property (IP) to foster consumer confidence, economic growth and innovation. , and is committed to building a better society through brands. Members include nearly 6,500 organizations, representing more than 34,350 individuals (brand owners, professionals and academics) from 185 countries, who benefit from the Association’s global resources in trademarks, policy development, education and training and an international network. Founded in 1878, INTA, a non-profit organization, is headquartered in New York, with offices in Beijing, Brussels, Santiago, Singapore, Washington, DC, Metro Area and a representative in New Delhi. For more information, visit inta.org.

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