Popeyes® to expand iconic restaurant brand in Romania


The entry marks the brand’s first major entry into Eastern Europe

BUCHAREST, Romania, October 28, 2021– (BUSINESS WIRE) – Today, the Popeyes® brand and Sterling Cruise are delighted to announce a new exclusive development agreement to develop the Popeyes brand in Romania, with a commitment to open 90 restaurants over the ten coming years. This will be the first entry for the restaurant chain in the region.

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Popeyes® to expand iconic restaurant brand in Romania (Photo: Business Wire)

“We are delighted to share great news from Romania, where we have announced ambitious plans to make the country one of the most popular fried chicken restaurants in the world,” said David Shear, President of Popeyes Louisiana Kitchen , International Markets. “Popeyes is one of the fastest growing restaurant chains in the United States. Our entry into Romania illustrates our commitment to serving our proprietary blend of spices, flavors and experience to more customers around the world.

The deal marks the continuation of Popeyes’ expansion plans in Europe, where the restaurant brand already has a presence in Spain and Switzerland, and is expected to open later this year in the UK. Romanian chicken lovers can soon hope to get their hands on Popeyes world. famous products, including the brand’s signature chicken sandwich and more. Popeyes has been following the same recipe for almost 50 years; its famous fried chicken is marinated for at least 12 hours, breaded and breaded by hand, then slowly cooked to perfection using a proprietary cooking technique. The menu is managed by an in-house team of professional chefs with a passion to honor the past while innovating the flavor, food and traditions of Louisiana.

“We are incredibly proud to bring the famous Popeyes brand to diners in Romania. Our guests will love the iconic Popeyes experience and the amazing chicken that makes this brand so famous around the world,” said a spokesperson for Sterling Cruise. “In addition, this new market entry will contribute to the Romanian economy by creating hundreds of new jobs over the next few years. We couldn’t be more excited.

In addition to their mouth-watering food, Popeyes is committed to providing diners with a top-notch customer experience, both in the restaurant and online. The brand brings its leading digital experience to the market in Romania with a focus on making food ordering as smooth as possible. Popeyes restaurants will feature digital ordering screens, mobile ordering, table service and delivery, so customers can easily order and enjoy delicious Popeyes food the way they want.

Sterling Cruise is a multi-brand catering group established in 2014 which currently operates around 40 restaurants across Romania. The first Popeyes restaurant in Romania is expected to open in 2022.

On Popeyes®

Founded in New Orleans in 1972, Popeyes® has over 45 years of history and culinary tradition. Popeyes® features a unique New Orleans style menu that includes spicy chicken, chicken fillets, fried shrimp and other regional dishes. The chain’s passion for its Louisiana heritage and its authentic and tasty cuisine has allowed Popeyes® to become one of the largest quick-service chicken restaurants in the world with more than 3,300 restaurants in the United States and around the world. To learn more about the brand, visit Popeyes® brand website at www.popeyes.com or follow us on Facebook, Twitter and Instagram.

About Restaurant Brands International Inc.

Restaurant Brands International Inc. (“RBI”) is one of the world’s largest fast food companies with more than $ 34 billion in system-wide sales and more than 27,000 restaurants in more than 100 countries. RBI owns three of the world’s most important and iconic fast food brands: TIM HORTONS®, BURGER KING® and POPEYES®. These independent brands have served their respective customers, franchisees and communities for over 45 years. To learn more about RBI, please visit the company’s website at http://www.rbi.com

Forward-looking statements

This press release contains certain forward-looking statements and information, which reflect the current beliefs and expectations of management regarding future events, initiatives and operating performance and speak only as of the date hereof. These forward-looking statements are not guarantees of future performance and involve a number of risks and uncertainties. These forward-looking statements include, without limitation, statements about our expectations regarding the ability of the Popeyes business in Romania to open [90] restaurants in the years to come; our expectations of creating hundreds of jobs over the next few years; our expectations regarding our ability to bring a leading digital experience to the market in Romania, and our expectations regarding our ability to replicate our successful international formula for Romanian clients. Factors that could cause actual results to differ materially from RBI’s expectations are detailed in documents filed by RBI with the United States Securities and Exchange Commission and with securities regulatory authorities in Canada, such as its annual and quarterly reports and current reports on Form 8-K. and include the following risks: risk related to our ability to successfully implement its national and international growth strategy and risks related to its international operations; risks related to our ability to compete nationally and internationally in a highly competitive industry; global economic or other business conditions that may affect our customers’ desire or ability to purchase our products; our relationship with and the success of our franchisees and the risks associated with our fully franchise business model; and the effectiveness of our marketing and advertising programs and franchisee support for these programs. Except as required by applicable law, we assume no obligation to update these forward-looking statements, whether as a result of new information, subsequent events or circumstances, changes in expectations or otherwise.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20211028005370/en/


Heather McIntyre
[email protected]

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