OneSoccer has also landed in the traditional cable / satellite universe with Telus
There have been a lot of shifts from cable / satellite channels to over-the-top streaming in recent years, and streaming-only services have become an increasingly important part of sports, perhaps especially with the soccer. Considering that, it’s quite interesting to see a movement that goes a bit in the other direction. This is what is happening with OneSoccer from Canada, an OTT streaming platform owned by Spain’s Mediapro.
OneSoccer was launched in 2019 and is the exclusive Canadian broadcaster for the Canadian Premier League; they also have quite a few other rights, including the Canadian Championship, CONCACAF Gold Cup, CONCACAF Nations League, some Canadian National Team games, some Liga MX games, and some Liga MX games. foreigner from Spain and France. They’re currently available on top (in Canada, obviously) via Apple TV devices, Android and iPhone apps, web browsers, fuboTV Multi-Channel Video Programming Virtual Distributor (MVPD), and more. And now their channel will be available on the OptikTV service of traditional MVPD provider Telus. Here’s more on that from OneSoccer’s Kristian Jack on the Canadian Premier League website:
Mediapro Canada’s commitment to expanding the reach of OneSoccer to consumers across the country received a big boost with the announcement of OneSoccer’s arrival on linear television.
The Canadian subscription video streaming service will now have more eye on its product after partnering to join Telus ‘extended free preview channel portfolio as HD 980 channel on Telus’ Optik TV service. From the start, OneSoccer’s goal has been to be everywhere, in every home, and accessible to as many Canadians as possible – and it’s an important step in that regard as they continue to play a pivotal role in making it happen. rise and growth of Canadian soccer. . Starting with Wednesday night’s triple title of the Canadian Championship quarterfinals, Telus Optik subscribers will instantly have access to a wide range of the best of Canadian soccer on a 24/7 channel, which showed an unprecedented amount of soccer to Canadians all at once. place.
As noted above, it is quite rare to make an OTT channel available through a conventional provider. It is not without precedent, however. In the United States, Comcast has taken steps in this direction by adding streaming services to some of their cable plans, and some other providers are doing similar things. And in Canada, DAZN in particular started out as streaming only in 2017, but eventually sublicensed its NFL Sunday Ticket packages to some conventional TV providers later that year, a deal that remains in effect this year ( at least with Rogers and Bell).
Perhaps DAZN’s decision is particularly relevant to this OneSoccer deal. There are absolutely advantages to over-the-top streaming services that don’t require a particular cable subscription, and for tech-savvy people who have solid internet setups with high or unlimited data, as well as a compatible smart TV or smart TV solution. (like an AppleTV device or laptop with an HDMI port and cord), something like OneSoccer can be much better than previous Canadian paid football setups like Fox Sports World and Setanta Sports (which required a conventional cable or satellite plan). eligible and then a substantial surcharge for these channels).
But there are also a lot of people who are still looking to watch sports content through conventional TV setups. And conventional setups often have less lag as well (the magic streaming bullet that kills Rogers lag hasn’t quite arrived yet). And they don’t affect what else you’re trying to do with your internet connection. So, making streaming content available through conventional providers can also be a big win for OTT services. We’ll see how this works for OneSoccer and Telus, and if other Canadian conventional vendors decide to follow suit and make deals with OneSoccer.