International bookings to Spain increase sharply
Confirmed bookings for trips to Spain in July and August anticipate “a summer like those of yesteryear”, when looking at international bookings made.
This was highlighted during a tourism outlook presentation by Spain’s Ministry of Industry, Trade and Tourism and ForwardKeys, Spain’s leading traveler analytics company.
“The desire to travel to Spain this summer remains unchanged, demonstrating the resilience of our country’s tourism model even in the current context of rising prices. The commitment of domestic tourists, once again, to national destinations, as well as the return of international visitors, will ensure that in 2022 we will experience a summer like those of the past,” said the Secretary of State for Tourism, Fernando Valdésat the press conference to present the data.
More domestic travel than before the pandemic
This summer, Spaniards will continue to opt for holidays in their own country. Domestic ticket bookings are 3% higher than 2019 values, with the islands being the most searched destinations, according to the most recent booking data provided by ForwardKeys. Fuerteventura, with a volume of reservations issued 39% higher than in 2019; Ibiza (+33%); Lanzarote (+31%); Santa Cruz de la Palma (+22%) and Málaga (+16%) are the destinations that expect the greatest growth compared to summer 2019.
Catalonia as a whole is also overtaking pre-pandemic bookings, with 9% more tickets purchased than in 2019.
The return of the international tourist
But undoubtedly the element that will make the difference compared to the summer of 2021 has to do with the definitive recovery of international tourists. Bookings on international flights to Spain reflect an 89% recovery from 2019, a year that was a record year for international tourist arrivals.
“Spain expects to regain almost all of its international market this summer. In the absence of a reactivation of long-haul markets such as Asia, still 70% below pre-pandemic values, the arrivals from the rest of Europe will recover by 95%, while US markets continue to grow, reaching 80% of the volume of the same period in 2019. It should be noted that some of the main source markets will experience strong growth, sending more tourists than in the pre-pandemic summer, despite inflation, which continues to be offset by the large amount of frustrated demand,” said Juan A. Gómez García, Head of Market Intelligence at ForwardKeys”.
Main most recovered markets
The two main markets for tourists to Spain, the United Kingdom and Germany, show a higher level of bookings than in 2019: 5% more in the case of the United Kingdom and +22% in the case of of Germany.
The Nordic countries, on the other hand, show the strongest growth compared to the pre-pandemic countries: +79% for Sweden; +46% from Denmark and +33% from Norway.
Bookings are also above the pre-pandemic level on the other side of the Atlantic. From Mexico, travel purchases to Spain are 9% higher than in 2019, and from Colombia, the increase is 6%. Banknotes issued by the United States are close to the values of three years ago, with a recovery rate of 96%.
The favorite destinations for international tourists are above all the Balearic Islands, which will experience a record summer, according to data from ForwardKeys. Tickets issued for international flights to the archipelago are already 10% higher than sales in 2019. The increase reaches 14% in the case of Ibiza and 9% in Palma de Mallorca.
The Valencian Community and Andalusia are close to pre-pandemic levels, with stock recovery rates of 96% and 95%, respectively. In the case of Malaga, the degree of recovery stands at 98%, while Seville and Valencia are at 96% of 2019 levels.
The Community of Madrid and the Basque Country have recovery rates close to the national average, with 87% and 85% respectively.
The bulk of international tourists choosing Spain as a summer holiday destination will come from Europe, as was the case before the pandemic.
The tourist profiles that show the most interest in Spain, compared to 2019, are the most affluent travelers, with 25% more premium cabin travel bookings compared to the pre-pandemic period.
Bookings made by families and small groups (4 to 9 people) traveling together increased their market share compared to 2019 by 2%, as did those who choose Spain for medium stays (between 4 and 8 nights ).