ELISA TORRES ELEVATED AS NETWORK HEAD OF THE SPANISH BROADCASTING SYSTEM
Torres will continue to oversee AIRE radio networks and lead the advancement of all national and network audio sales and marketing solutions.
MIAMI, May 24, 2022 /PRNewswire/ — Spanish Diffusion System, Inc.. (SBS) (OTC PINK: SBSAA) today announced the promotion of Elisa Torres to Chief Network Officer/EVP, Aire Radio Networks and SBS National. Torres, the first female executive to hold a chief executive position at SBS, the largest Hispanic-owned, minority-certified multimedia and entertainment company in the United States, will continue to oversee AIRE Radio Networks, the largest audio network minority-certified Spanish-speaking and will spearhead the advancement of all national and network audio sales and marketing solutions.
“Elisa was instrumental in the creation, growth and development of Aire Radio Networks and our national SBS audio divisions,” said Raul Alarcon Jr., President of SBS. “His transformational leadership combined with his tenacity to develop innovative solutions and partnering strategies has resulted in significant year-over-year revenue growth for our company. We are thrilled to have him leading our advancement. continued.”
Torres, who is touted as one of the most influential women in radio and one of the country‘s most prominent Latino media executives, originally joined Spanish Broadcasting System in 2013 to lead the creation of AIRE Radio Networks and its syndication efforts. She was tasked with overseeing all aspects of its operations, as well as the network’s overall sales strategy. In 2017, she was promoted to Executive Vice President, AIRE Radio Networks and SBS National, with expanded responsibility for streamlining network and national sales operations.
Under Torres’ leadership, AIRE Radio Networks has to become the first minority-certified Spanish-language audio network in the country, reaching 95% of US HDMA, through more than 300 affiliates in major markets nationwide. Torres also led national syndication efforts for programs such as Al Aire with El Terri, La Mezcla with Alex Sensationand the new acquisition, El Show of Omar and Argelia, to name a few.
“Aire Radio Networks’ growth and success over the past decade is a testament to Elisa’s unique entrepreneurial ability to build audio vehicles that effectively reach and culturally engage Hispanic consumers across the country,” said Albert Rodriguez, President and Chief Operating Officer. “From developing revenue-generating cross-platform solutions to overseeing one of our most successful operations, we couldn’t be more proud to announce that Elisa is the first female CEO in SBS history.”
Torres has been the innovator behind some of AIRE’s and SBS’s most sought-after turnkey platforms, such as Artists 360, a cross-platform, audio-based solution that connects advertisers with popular and emerging Latin music artists around the world to voice their campaigns and represent their brands. Artistas360 is made up of iconic Latin artists and celebrities such as ivy queen, carlos ponce, Farruko and many more. With a mission to drive efficiency, revenue, and develop local SBS talent on air, she developed the highly successful Network of influencers, which consist of personalities who represent American Hispanic consumers in key markets. Advertisers can activate the Network of influencers to deliver national messages locally through the trusted reputation of SBS talent.
“It is one of my greatest honors to work with the largest minority-owned and certified Spanish-language media company in the country,” said Elisa Torres. “I am extremely grateful for the trust and commitment I have received from Raul, Albert and the SBS family for giving me the opportunity to build a network that fulfills my passion to empower and inspire the Latin American community.”
In addition to creating successful network vehicles and marketing partnership campaigns, Torres has developed cross-platform opportunities that have resulted in proven revenue success. By taking advantage of offers such as Mi Casa Are You Casaa virtual live music concert experience to the company’s digital and expanded live music content portfolio to meet advertisers’ needs, Torres has been central to streamlining all of SBS’ media verticals.
Torres also developed the first-ever Spanish-language program preparation service, Preparation for the AIRE showwhich empowers and serves radio producers and personalities with a wide range of content, music mixes, images, celebrities and influencer voiceover solutions to program their stations.
Prior to joining AIRE Radio Networks/Spanish Broadcasting System, Elisa was instrumental in establishing and growing some of the first Spanish language audio networks in the country. She started her career with Radio Caracol and rose through the ranks to become an executive at Cumulus Media, formerly ABC Radio Networks, where she launched ABC Radio Networks en Español and ESPN Deportes, the very first sports network in the Spanish language. Torres has also been the frontman for some of the highest rated syndicated radio programs featuring iconic Latin influencers such as Mary MarinConnection Thalia, By El Placer de Vivir con Cesar Lozano and the Daddy Yankee Weekend Show.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. owns and operates 20 radio stations located in major U.S. Hispanic markets in New York, Los Angeles, Miami, Orlando, Tampa, Chicago, San Francisco and Porto Rico, streaming Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40, and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform that creates, distributes and markets premium Spanish-language radio programming to more than 300 affiliate stations reaching 95% of the US Hispanic audience. SBS also owns MegaTV, a television operation reaching 22 million homes via over-the-air, cable and satellite distribution and affiliates across the United States and Porto Rico. SBS also produces concerts and live events and has several bilingual websites, including LaMusica, a mobile application providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.
SOURCESpanish Broadcasting System, Inc.